By Bruce Seid
The wealth building power of Investing in Real Estate is a time-proven fact. Simple, right? So, why don’t more people invest in real estate?
The answer lies in the myths and misunderstandings surrounding investing. In his best-selling book, The Millionaire Real Estate Investor, Gary Keller talks about five “mythunderstandings” that can derail investors. These beliefs are often used as justification for failure, and many are repeated widely as cautionary tales. Do these sound familiar?
Investing Myth 1: Investing is Complicated: Truth: Investing is Only as Complicated as You Make It Almost anything taken as a whole can appear more complex than it really is. However, you don’t need to know everything in order to do something. Seek the knowledge you need to get in the game. Read. Study. Ask questions. Find knowledgeable experts with proven track records. Avoid the late night infomercial route.
Investing Myth 2: The Best Investments Require Knowledge Most People Don’t Have
Truth: Your Best Investments Will Always Be in Areas You Can or Already Do Understand Investing in something you don’t understand isn’t investing—it’s speculation. Remember the dot com stock bubble? Real estate provides investors with a tangible asset. Nobody can take your investment property from you on a whim, but stocks can plummet to zero. You also have control over your asset and can take action to improve its value. Seek the specialized knowledge you may lack. Keep it simple and build your knowledge base as you progress.
Investing Myth 3: Investing is Risky—I’ll Lose My Money
Truth: Investing, by Definition, Is Not Risky Investors don’t ignore risk; we mitigate risk by following sound principles and models. We buy property under terms that immediately create a profit. Our current housing market is providing these opportunities. Even though values are dropping, profit and wealth building opportunities are becoming easier to find. If you know how to do it right, risk can be significantly limited. Investing is about having sound criteria, the patience to find the right opportunity, and a willingness to take action. You can minimize risk while maximizing return. .
Investing Myth 4: Successful Investors Are Able to Time the Market
Truth: In Successful Investing, the Timing Finds You Timing is one of the most misunderstood concepts in real estate investing. Successful investors make good investments in many different types of markets. You’ll never know where the bottom is until it has come and gone and we are on our way back up! You can’t time the market perfectly. However, if you have a clear sense of your investment objectives and are actively evaluating available opportunities against these criteria, you can make smart and successful real estate investment decisions now.
Investing Myth 5: All the Good Investments Are Taken
Truth: Every Market, in Every Time, Has Its Share of Good Investments
Two market forces create opportunities: economic and personal. They are always present and influencing the market. Economic forces include job growth, interest rates, population shifts and area revitalization. Personal forces include opportunities from positive circumstances, such as relocation, marriage and family growth. Others arise from negative conditions such as divorce, debt and distress. There are opportunities out there to help people with their problems. Investors can offer solutions. Many high-achieving investors have faced fears or doubts about investing that ultimately proved unfounded. These common “mythunderstandings” can stand between you and true financial wealth. |